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Who we are and what we stand for

We think we’re a little bit special. Why? We hear you ask. 

Traditional B2B agencies rely on general corporate playbooks that fail to engage your audience, whereas consumer and entertainment agencies are good at creating buzz but lack the strategic insight needed to explain complex technology and generate genuine sales leads.
 
Big Games Machine was designed specifically to fill that gap.
 
We combine top-tier B2B strategy with practical technical knowledge. For more than ten years, we have functioned as an extension of our clients’ teams, assisting software platforms, game technology pioneers, and ambitious B2B brands in building market trust and turning their brand authority into a consistent flow of high-quality inbound leads.

Meet the team

James
James
Co-Founder

James has spent most of his career working in the games industry in various marketing roles. He’s been playing games since 1980, when his dad first bought a ZX80. He has extensive experience running B2B campaigns for a wide range of clients looking to target the games and tech industries industry.

John
John
Co-Founder

If age ain’t nothing but a number, for John, that number would be 1981 – the year he got a ZX81 for Christmas, and his love of gaming was born. In the (many) years since, John has cut his teeth on a ton of game launches for big global brands and small indies alike. Luckily, his son now gives him the perfect excuse to keep on gaming.

Alex
Alex
Account Director

At the time of writing, Alex has 1,712 titles in his Steam library and he plans to play them all. Enjoying almost every genre, from AAA to indie art-house, the only notable gap in his videogame knowledge is the sports sim… sorry FIFA.

Tamsin
Tamsin
Head of Social

After graduating from the University of Exeter with a First Class degree in Business, Tamsin couldn’t wait to jump into the world of social media marketing! When she’s not playing her beloved Nintendo Switch, Tamsin is an avid concert-goer (with the tour t-shirts to prove it).

Tom
Tom
Account Manager

Tom joined BGM in 2021 after a brief stint in games journalism. A lover of all things indie gaming and Nintendo, when he’s not working on PR campaigns, you’ll find him on his Animal Crossing island, trying to save Hyrule again, or building LEGO.  Outside of the world of video games, you’ll probably catch him training for yet ANOTHER running event of some kind…

Yasmin
Yasmin
Account Exec

Plan, create and code internet sites and web pages.

Our Values

WE RESPECT HONESTY

If you’re looking for a bunch of ‘yes’ people, you’re in the wrong place. We’re all about honest feedback, good and bad, although we’re always friendly about it! This means we may turn down working with you if we don’t think we’re quite the right fit. Likewise, we only work with partners that reflect our values of honesty and openness.

WE LOOK AFTER OUR TEAM

We strive to build a happy and fulfilled workforce. We want our work environment to be positive and to ensure our staff feels supported, listened to, and, above all, that their work is appreciated and rewarded. BGM is a team effort where everyone has a voice, no matter their position in the company.

QUALITY OVER QUANTITY

We often joke to new clients that if they expect a stream of media coverage in top titles, they will fire us after three months. One great idea, executed well, is more effective than a stream of mediocre ones shovelled through the door. We want BGM to be known as an agency that’s all about quality in everything we do.

CUTTING EDGE marketing

Marketing is an industry that changes as the media and digital landscape evolve. Therefore we must understand how to adapt and improve as well. We don’t ever want to be an agency that sits on its laurels; we want our teams to learn, experiment, and play with the latest new technologies and tools.